Level II Business: Action Plan Marketing Coaching

Business Coaching: Action Plan Marketing Coaching

I am now certified to deliver Robert Middleton’s Action Plan Marketing© materials (http://actionplan.com). Robert has spent 24 years developing marketing materials that absolutely WORK to attract more clients.

My Life Purpose Coaching is incorporating these materials into Level II—Business coaching to get my clients to a full practice of clients in the easiest, simplest, most naturally organic ways possible—ways that fit your personality and your unique business and gifts. This service is an excellent choice if you HATE typical marketing and are experiencing the following problems:

Problems	Solutions
You are starting a new business and have no clients.	Get on the Fast Track to more clients, and bring yourself all the clients you can possibly handle, faster and easier than you can imagine.
You have a few clients, but not enough clients to have a viable business.	Use the Fast Track To More Clients program to quickly increase the number of existing clients, and attract such highly targeted clients that your profits increase.
You have clients, but your rates are so low that you are not making an adequate profit.	With the concepts in Fast Track, you will learn how to attract higher quality clients who will provide better profit margins.
You do not know how to attract clients.	You will learn how to attract clients, and exactly the kind of clients you really want.
You hate marketing and never do it.	You will understand marketing for the first time and will start to enjoy the game of marketing—as a game—and with full integrity and high ethical standards.
You’ve “tried” marketing enough to have learned to avoid it.	You will finally understand why your previous marketing efforts have not brought the results you desire. Once it becomes obvious to you, you will be amused at your previous amateurish efforts.
You do not know how to make marketing work for you.	You will know how to make marketing work for you—and your clients.
You wonder why your marketing is not working…your service is so great!	You will realize that delivering great service is often not enough to keep the “pipeline” full of clients.
You think your great work should produce enough referrals to give you all the clients you want—and it doesn’t!	You will understand how to put in place marketing that will work wonders for you—in conjunction with the great services you provide.
You hate networking and public speaking. Besides, they haven’t worked for you as marketing devices.	You will devise marketing strategies that work for you, your personality, your desires, and your intentions for your business.
You don’t want to waste your time marketing. You’d rather just sit and wait for business to come to you—even though it could mean you will not be profitable enough to stay in business.	You will learn to shift your attitudes toward marketing so that you are “on fire” with marketing fever—and are taking the right actions to bring the marketing results you want.
You don’t know how to market and you don’t know how to get good results from marketing.	With the Fast Track to More Clients, you will KNOW how to market and how to get fantastic results from your marketing efforts.
You know there must be “secrets” to marketing, but they remain secret from you.	You will understand what makes marketing work. These “secrets” will become second nature to you. You will begin to live and breathe marketing and get profound marketing results.
You do and have done all sorts of marketing efforts—but nothing has worked for you. Other people seem to succeed, but you’re not among them.	You will understand how to put together marketing strategies that are effective—and efficient. You will smile to yourself to understand at last how marketing works and how to succeed at marketing—with MUCH less work than you can imagine.

Action Plan Marketing© Coaching from My Life Purpose Coaching

Not attracting all the business and clients you want and need?

You can be a better marketer of your services, and it can be easier than you think.

There are five main challenges in marketing a business:

Getting the attention of prospective clients.
Giving them enough information to interest them in exploring working with you.
Turning that interest into a commitment to work with you.
Negotiating the terms of doing business so that you make a decent profit.
Serving clients so that they both return and send you referrals.

If you can do all of those things you don’t need Action Plan Marketing© coaching…

However, if you could do better, perhaps you need a little help. Many professionals and other service businesses struggle with marketing. They are not sure how it works, where to start or what to do.

Perhaps you’ve tried a number of marketing activities with mixed results. Or maybe your “word-of-mouth pipeline” has dried up and you don’t know where to find your next clients. Or it could be that you know what to do and you just don’t get around it it. You need some direction and some support.

If any of the above are true, you’ve come to the right place.

I work with highly creative self-employed or would-be self-employed types, and other professional service businesses who are serious about taking their business to the next level. They realize that the only way they’re going to survive and thrive is by developing, implementing and practicing better marketing.

What You Need to be Successful at Growing Your Business

I believe that you need only three things to be successful at marketing.

The first thing you need is commitment. You must really want to take your business to new heights. Ideally your business should be more than a living, but a calling, something that you feel really makes a difference. Marketing is one of the key vehicles that helps take your business where you want it to go.
The second is “marketing know-how”. That comes from good information and practice. The trouble is that there is so much marketing information out there that it can be overwhelming. What really works to attract clients? What can you do that won’t cost a fortune? Are there marketing strategies that are both effective and don’t take up a huge amount of time?
The third thing you need is some kind of support. When you are trying to master something that is both new and complex, you don’t do it on your own. If you do, it will take you longer, cost you more and result in more failures. By working with a coach, you can speed up your know-how by five, ten, even twenty times. If you work with someone who’s been there before to guide you on the path, you’ll have a lot less trial and error.

Mentoring isn’t for people who need a few marketing ideas or a little coaching. You already know more than you can implement. The thing is, you get stuck and your great plans don’t amount to much. You have big ideas but you keep getting distracted by the details. Your know-how hasn’t caught up with your aspirations. And the trial and error is wearing on you.

On the other hand, you may be very successful in your business but have reached a plateau and want to take your business to the next level. You want to learn how you can market more effectively to grow faster. You don’t have anyone you can talk to about marketing and you need both a partner in strategy and someone to hold your feet to the fire. This is exactly what I do.

You’re a good candidate for marketing coaching if:

You are a self-employed professional, partner in a professional firm, or owner of a creative business who offers a professional service.
You are committed to being a better marketer and growing your business.
You are willing to invest a certain amount of time, energy and money to marketing.
You are open to trying things outside your current comfort zone.
You are patient and understand that results can take some time.
You can take both direction and decisive action.

If this fits you, we can work together successfully.

With Action Plan Marketing© Coaching we use the “7-Step Fast Track Model”.

This proven methodology was developed by Robert Middleton of Action Plan Marketing© and has been used successfully with thousands of creative self-employed professionals and professional service businesses.
Suzi Elton of My Life Purpose Coaching has been trained and certified in this methodology.

“7-Step Fast Track Model”

Marketing Ball—The Game of Marketing
The first thing you need to understand is how the game of marketing is played—and won. Successful marketing is not a random set of activities; it has an underlying structure and set of rules you must follow to be successful. When you understand the game you can finally start to play it with some confidence.
Marketing Mindset—The Inner Game of Marketing
How you think about marketing your business is a big key to success. If you are avoiding marketing, afraid to implement marketing plans or just plain confused about what to do next, you need to change your current marketing mindset to be successful. The good news is that it’s easier than you think.
Marketing Syntax—The Language of Marketing
Most people don’t realize that marketing has a language. If you use the right language, you generate attention and interest. If you use the wrong language, your prospects won’t pay attention to you. It’s absolutely necessary that all your marketing messages and communications adhere to the language of marketing.
Core Marketing Message—The Value of Marketing
Your first important step in marketing is to create a marketing message that speaks to the needs and desires of your clients. When you have such a message, you have created a foundation that will be utilized in all your marketing. A great marketing message tells the prospect what’s in it for them to do business with you.
Marketing Information—The Currency of Marketing
Once you have the attention and interest of a prospect, the next thing they want is more information. We call marketing information "currency," because it actually buys you attention, time, credibility and trust. Marketing information includes everything from your business card to your web site.
Marketing Strategies—The How-To of Marketing
Once you have the foundation of your marketing message and information, it’s time to implement some marketing strategies. Strategies include everything from networking to speaking to mailings to publishing. You need to develop and implement the most appropriate and effective marketing strategies for your business, and your personal style.
Marketing Action Plans—The Structure of Marketing
Your final marketing step is developing a very detailed marketing action plan or plans. It’s not enough to know the strategies you are going to use, you need to map them out like a blueprint with very specific objectives and action steps. Once you have a solid plan, you are well on your way to attracting all the business you need.

Action Plan Marketing^© Coaching Format and Results

Coaching sessions are done by phone and are typically 60 minutes in length. In between sessions you will work on assignments to increase your marketing skills in each of the Seven Fast Track Steps.

Depending on your current situation, we will take six months in guiding you through the initial development of your marketing action plan. If needed, we will work with you additionally to develop marketing materials and implement your marketing action plan.

You will start seeing results well before we have completed our work with you. As your understanding of marketing increases, you will begin to communicate more effectively about your business and start generating more attention and interest. You’ll start the process of "playing the game of marketing" and have some wins in the process.

After working through all Seven Fast Track Steps, you’ll have a true grasp of how marketing works and will be prepared to grow your business in ways you never before thought possible.

Getting Over Marketing Obstacles

The biggest marketing obstacle to successful marketing isn’t external. It’s internal. We all have various beliefs and thoughts that tend to sabotage our marketing efforts. If you think… “I’m not a good marketer.” or “I can’t write.” or “I don’t like networking.” or “Web sites don’t work.”, then what you say will become a self-fulfilling prophecy. When we work on Step #2 - Marketing Mindset, you’ll be introduced to some very powerful tools that will help you dramatically shift your marketing perspective.

Suzi Elton brings the following experience to the delivery of this product:

Four years of full time coaching for Peak Potentials, where I coached hundreds of creative types to turn their talent into businesses and income.
Seven years as a self-employed technical writer/illustrator in the Silicon Valley, where I wrote marketing materials and collateral.
Experience in being self employed as both a dba and corporate entity since 1996.
Special comprehension of the challenges the creative mind has in mastering business and effective business skills and discipline.

If you would like to explore working with me as your Success Coach, I would be happy to speak with you on the phone, 425-355-7094, to discuss your current situation and goals and see if there is a fit. THE BEST WAY to set up an appointment is to fill out the form below. And then I’ll get back to you by email to confirm the meeting.

I look forward to the opportunity to speak with you about your creative endeavors and how to turn them into a REAL INCOME- PRODUCING enterprise.

Suzi Elton

P.S. Before you call or fill out the form:

Due to a very busy schedule of working with clients committed to really TURNING THEIR CREATIVE DREAMS INTO REALITY, it is only possible for me to work with highly motivated people. If you’re just kicking tires, I’m not the one to help you. If you’re ready to jump in with both feet, I’d be GLAD TO HEAR FROM YOU!

Yes, Suzi Elton, I’d like to know how Marketing Mentoring can grow my business.

Name
Business Name (if one)
City, State, Country
Email address
Phone
Kind of business
Existing web site (if any)
Please tell me a little about your business. What do you do, for how long have you been doing it, and what marketing are you currently doing?
What would you like to accomplish with Level I-Persoal Marketing Mentoring? Please include specific areas you’d like to work on. The more information I can get here, the more I can help you.
Why are you interested in working with me? What attracted you to me or to this site or to my ideas about marketing for highly creative types?
Three times (and days) we could meet by phone to discuss Marketing Mentoring?

Where Do I Go Next?

Now that you have a better idea about my services, go to the About the Coach page to learn more about about me.